Search Engine Optimisation (SEO)

There is more to Web Page Design and Website Design than just visual appeal.

For a Business Website to be effective and successful, it requires not only a great look and feel, but more importantly it requires quality content and relevant content.

This needs to be coupled with some basic and fundamental techniques like ensuring that Page Titles reflect the content of the web page, that images have appropriate Titles and Alternative Text and that the Meta Descriptions match the web page and provide a short accurate description of what is on the web page.

This is all part of what is known as Search Engine Optimisation or SEO.